Marketing Budget Pacing Spreadsheet
A CSV template with example numbers already filled in, plus the exact formulas (in plain A1 spreadsheet notation) to paste into your own copy in Google Sheets or Excel so the calculations become live. The same inclusive-date convention and math as the Budget Pacing Calculator.
About This File Format
This static site doesn't bundle a spreadsheet engine, so we can't ship a verified .xlsx file with pre-built live formulas without adding a heavy new dependency — and we'd rather tell you that than hand you a file that might not open cleanly. The CSV below has real example numbers; the formulas are provided as plain text on this page for you to paste into your own Google Sheets or Excel copy, where they'll calculate live.
What's Inside
- Total Campaign Days = End Date − Start Date + 1 (inclusive)
- Days Elapsed = As-Of Date − Start Date + 1 (inclusive)
- Expected Spend to Date = Total Budget × (Days Elapsed ÷ Total Campaign Days)
- Pacing Difference = Actual Spend − Expected Spend to Date
- Remaining Budget = Total Budget − Actual Spend
- Required Daily Spend = Remaining Budget ÷ Days Remaining