Marketing Tools & Calculators
Free, no-signup calculators for marketers. Pick a category below, or scroll through all available tools. More calculators are added over time — see the full roadmap in our about page.
- Paid Media
- Profitability
- E-commerce
- Conversion Optimization
- Analytics
- SEO
- Email Marketing
- Social Media
- Experimentation
Paid Media
Google Ads, Meta Ads, and other paid campaign math.
ROAS Calculator
Calculate your return on ad spend from spend and revenue.
Paid MediaCPA Calculator
Calculate your cost per acquisition from ad spend and conversions.
Paid MediaMaximum CPC Calculator
Find the highest CPC you can bid based on your target CPA and conversion rate.
Paid MediaCPM Calculator
Calculate your cost per thousand impressions from ad spend and impressions.
Paid MediaMarketing Budget Pacing Calculator
Check whether a campaign is on pace to spend its budget, and find the required daily spend.
Paid MediaCTR Calculator
Calculate your click-through rate from clicks and impressions.
Paid MediaCPC Calculator
Calculate your average cost per click from ad spend and clicks.
Paid MediaRevenue Per Click Calculator
Calculate average revenue generated per click.
Paid MediaBlended ROAS / MER Calculator
Calculate blended ROAS (Marketing Efficiency Ratio) across your whole business, not just one platform.
Profitability
Margin, break-even, and unit-economics calculators.
Break-Even ROAS Calculator
Find the minimum ROAS you need to break even, based on your contribution margin.
ProfitabilityCAC Calculator
Calculate your customer acquisition cost from total acquisition costs and new customers.
ProfitabilityContribution Margin Calculator
Calculate contribution margin from price and variable cost per unit — feeds the Break-Even ROAS and Break-Even CPA calculators.
ProfitabilityProfit Margin Calculator
Calculate profit and profit margin from revenue and total costs.
ProfitabilityMarketing ROI Calculator
Calculate marketing ROI from net profit generated and marketing cost — a profit-based metric, distinct from ROAS.
ProfitabilityBreak-Even CPA Calculator
Find the most you can pay per conversion and still break even, based on revenue per conversion and contribution margin.
E-commerce
Tools built for online stores and product-based businesses.
E-commerce Profit After Advertising Calculator
Calculate actual profit after contribution margin and advertising spend — not just revenue.
E-commerceAverage Order Value Calculator
Calculate average order value from total revenue and number of orders.
E-commerceCustomer Lifetime Value Calculator
Estimate customer lifetime value from average order value, purchase frequency, and customer lifespan.
E-commerceLTV:CAC Ratio Calculator
Compare customer lifetime value against customer acquisition cost.
Conversion Optimization
Measure and improve how many visitors take action.
Analytics
Attribution, reporting, and measurement calculators.
SEO
Organic search planning and measurement tools.
No calculators published yet in this category — coming soon.
Email Marketing
Deliverability, list health, and email performance tools.
No calculators published yet in this category — coming soon.
Experimentation
A/B testing and experiment design tools.
Social Media
Organic and paid social performance calculators.
No calculators published yet in this category — coming soon.