ROAS Calculator
Calculate your return on ad spend (ROAS) from advertising spend and the revenue it generated.
Formula
ROAS = Revenue ÷ Advertising Spend
The result tells you how many dollars of revenue you generated for every dollar spent on advertising. A ROAS of 4 means $4 of revenue for every $1 spent.
Worked Example
Suppose you spend $2,000 on a campaign and it generates $8,000 in revenue. ROAS = $8,000 ÷ $2,000 = 4.0, or a 4:1 return.
Note that ROAS on its own doesn't tell you whether that campaign was actually profitable — see why ROAS doesn't tell you whether your ads are profitable, and use the Break-Even ROAS Calculator to find the ROAS you actually need.