Signal PPC

Conversion Rate Calculator

Calculate your conversion rate from the number of visitors (or clicks) and the number of conversions.

The count of completed actions — purchases, leads, signups, etc.
The total traffic that could have converted.

Formula

Conversion Rate = (Conversions ÷ Visitors) × 100

Measures what share of your traffic completed the action you care about.

Worked Example

If a landing page gets 2,000 visitors and 60 of them convert, the conversion rate is (60 ÷ 2,000) × 100 = 3%.