Revenue Per Click Calculator
Calculate average revenue generated per click from total revenue and clicks.
Formula
Revenue Per Click = Revenue ÷ Clicks
A quick way to compare revenue efficiency against CPC. Like CPC, this is a revenue figure, not a profit figure — it doesn't account for product or fulfillment costs.
Worked Example
If 400 clicks generate $1,800 in revenue, revenue per click = $1,800 ÷ 400 = $4.50. Compare this to your CPC to see whether clicks are generating more revenue than they cost.