Signal PPC

CPC Calculator

Calculate your average cost per click (CPC) from advertising spend and clicks.

Formula

CPC = Advertising Spend ÷ Clicks

This is the average price paid per click across the spend and clicks you enter.

Worked Example

If you spend $600 and receive 400 clicks, CPC = $600 ÷ 400 = $1.50 per click.

Use the Maximum CPC Calculator to check whether your actual CPC is within what you can afford to pay, based on your target CPA and conversion rate.

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Maximum CPC Calculator

Find the highest CPC you can bid based on your target CPA and conversion rate.

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Calculate your click-through rate from clicks and impressions.

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