Average Order Value Calculator
Calculate average order value (AOV) from total revenue and number of orders.
Formula
AOV = Total Revenue ÷ Number of Orders
AOV is a key input for lifetime value and break-even CPA calculations — it tells you what a typical order is worth before costs.
Worked Example
$25,000 in revenue across 500 orders gives an AOV of $25,000 ÷ 500 = $50.00.
Use this figure in the Customer Lifetime Value Calculator or the Break-Even CPA Calculator.
Related Calculators
Profitability
Break-Even CPA Calculator
Find the most you can pay per conversion and still break even, based on revenue per conversion and contribution margin.
E-commerceCustomer Lifetime Value Calculator
Estimate customer lifetime value from average order value, purchase frequency, and customer lifespan.