Campaign QA Checklist
Use this before launching a new campaign, or periodically on an existing one, to catch the setup issues that are easy to miss — a tracking tag that stopped firing, a budget left at a default, a landing page that was never tested end-to-end.
What's Inside
- Tracking & Measurement — conversion tracking, attribution window, UTM consistency
- Budgets & Bidding — budget matches plan, bid strategy matches goal, pacing has a review plan
- Targeting — geography, exclusions, language/device, negative keywords
- Creative & Ad Copy — accuracy, disclosures, format specs, refresh date
- Landing Pages — load speed, mobile, form/checkout testing, tracking fires correctly
- Launch Readiness — correct dates/time zone, rollback plan, first check-in scheduled