Signal PPC

Weekly Marketing Performance Review Template

Built to pair directly with the Marketing Performance Diagnostic: run your two periods through the diagnostic, then use this template to record the KPI changes, the drivers behind them, what you actually investigated, and what you decided to do about it.

Download Template (Markdown, .md)

What's Inside

  • KPI Changes — a ready-made comparison table for the 10 core metrics
  • Biggest Changes — call out the 2–3 metrics that moved the most
  • Mathematical Drivers — record which side of a ratio moved more, and why
  • Possible Causes — a tracked list of hypotheses and their investigation status
  • Investigations Completed — what you actually checked, not just what you planned to
  • Next Actions — a simple checklist for follow-through

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