How it works

From client link
to delivered audit.

Signal handles the entire audit process once a Google Ads account is connected. Whether you're an agency sending a client link or a business owner grading your own account — here's exactly what happens.

01
You — takes 2 minutes
Purchase a plan and set up your branding
Purchase Agency Starter, Pro, or Pay Per Audit, then complete a quick setup — your agency name, "from" name, and reply-to email. Signal generates your white-label client intake link. One link works for all your clients — you send it every time you start an audit.
Example link
signalppc.com/grade?agency=AGY_xxx
02
You — send it anywhere
Send the link to your client
Drop the link in your kickoff email, Upwork message, proposal, or wherever you communicate. Tell your client to click it and follow the steps. That's your only instruction — Signal walks them through the rest.
03
Your client — takes about 60 seconds
Client confirms details and connects
Your client lands on a page branded with your business name. They fill in their name, company, and website. Then they click Connect Google Ads — which opens Google's standard authorization screen. They click Allow. Done.
What they authorize
Read-only access to Google Ads performance data · No account changes possible · Revocable anytime at myaccount.google.com
04
Signal — automatic
Signal pulls 30 days of live data
The moment your client clicks Allow, Signal pulls the last 30 days of account data directly from the Google Ads API — campaign performance, keyword spend, search terms, conversion data, and impression share. Live data, not a CSV export.
05
Signal — automatic
AI writes the audit
Signal analyzes the data across four categories — conversion tracking, search term efficiency, campaign structure, and efficiency — and writes a 600–900 word plain-English audit with real campaign names, real dollar amounts, and specific recommendations.
Audit covers
Overall score (0–100) · Conversion tracking (0–25) · Search term waste with named queries and $ amounts · Campaign structure vs budget allocation · CPA/ROAS efficiency · Estimated monthly waste with math shown · 5 prioritized recommendations
06
You — ready in ~3 minutes
Review, approve, and deliver
The report lands in your agency review portal — never directly in your client's inbox. Read it, and on Agency Pro or Pay Per Audit plans, edit the content directly. Then download it as a PDF to send yourself, or approve a Signal-hosted link for delivery. Your client never sees Signal. Nothing reaches them until you approve it.

Who uses Signal

Signal works for agencies delivering audits to clients, and for business owners who manage their own Google Ads.

Business owners
You run your own Google Ads and suspect money is being wasted — but you're not a PPC expert. Connect your account, get a plain-English score, and know exactly what to fix. No agency needed.
Freelance auditors
Offer audits as a paid deliverable to clients you find on Upwork, Fiverr, or your own network. Signal generates the report in minutes — you review, brand it, and deliver.
Google Ads consultants
Include audits as part of your onboarding or prospecting workflow. Get a complete account picture before your first strategy call.
Small agencies
Run audits on prospective clients as part of your sales process, or deliver them as a standalone paid service to existing clients.

Ready to run your first audit?

Agency plans start at $47/month, or pay per audit from $69 — no long-term contract. Your branded link is ready minutes after signup.

See pricing →